SRINAGAR: Kashmir surpassed Switzerland as essentially the most Googled vacation spot globally in 2023, in response to Google knowledge. Kashmir ranked among the many prime 10 most searched locations worldwide in 2023.
Within the record of essentially the most Googled locations globally final yr, Kashmir stood at quantity six, simply after Thailand, which acquired extra searches than the valley.
Switzerland stays a perennial favorite amongst travellers and lovers worldwide.
This shift in on-line search behaviour underscores the curiosity of globetrotters to discover the valley of Kashmir, usually likened to Switzerland.
Within the rankings of essentially the most Googled locations of 2023, Vietnam took the highest spot, adopted by Goa within the second place.
Bali and Sri Lanka secured the third and fourth spots, respectively, within the record of essentially the most Googled locations worldwide in 2023. Thailand claimed the fifth rank, adopted by the valley of Kashmir on the sixth place.
Coorg secured the seventh rank as essentially the most Googled vacation spot final yr, adopted by the Andaman and Nicobar Islands.
Italy and Switzerland claimed the ninth and tenth spots within the record of essentially the most Googled locations globally in 2023.
Tourism in Kashmir has skilled an uptick, with travellers more and more drawn to the distinctive mix of pure magnificence and historic significance that the area gives.
Given folks’s distinctive curiosity in exploring Kashmir, the valley witnessed a major improve in vacationer circulation final yr. Greater than two crore vacationers visited the valley this yr, with the variety of overseas arrivals additionally exhibiting an uptick.
Journey brokers declare that the revival of overseas tourism this yr will additional promote Kashmir globally.
“This yr, we witnessed bulk numbers of overseas vacationers visiting Kashmir from international locations together with Thailand, Europe, and the Gulf. Since winter principally attracts vacationers, we’re hopeful to witness an additional uptick in overseas arrivals in January, February, and March,” mentioned Umar Ahmad, a journey agent. (KNO)
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