SRINAGAR: MD and CEO of Jammu and Kashmir Financial institution, Baldev Prakash Friday unveiled the J&Okay Financial institution’s Wall Calendar for the 12 months 2024 within the presence of Government Director Sudhir Gupta amid rounds of applause from Common Managers and different senior officers on the company headquarters.
With a theme of ‘Timeless Treasures’, the Financial institution has showcased the fast-emerging scenic spots on the vacationer maps of J&Okay and Ladakh UTs in its Wall Calendar -2024. He additionally launched the Financial institution’s e-Calendar – 2024 on the event.
Talking on the unveiling ceremony, MD & CEO Baldev Prakash stated, “J&Okay Financial institution Calendar continues to be essentially the most sought-after factor in J&Okay and Ladakh throughout this time of the 12 months, for folks think about it as a prized memento price around the 12 months presence of their houses and places of work throughout the Union Territories of J&Okay and Ladakh. Apart from being an amazing instrument of name promotion for the Financial institution over the past many many years, our calendars have showcased Jammu, Kashmir and Ladakh together with their range to exhibit nature’s charming magnificence weaving totally different cultures and various geographies collectively right into a uniquely stunning tapestry.”
Whereas acknowledging the overwhelming public sentiment as validation of the love and belief for the Financial institution in Jammu & Kashmir and Ladakh, he stated, “With annual vacationer arrival numbers burgeoning to over 2 crores, the theme of ‘Timeless Treasure’ for Calendar 2024 can be an try to additional showcase and popularise a number of the fast-emerging vacationer locations in Jammu, Kashmir and Ladakh.”
“Being vital stakeholders within the growth of tourism and its allied trade, the concept is also to leverage the model enchantment of the Financial institution to interact the bigger public consideration in direction of these quick rising locations in order that these locations additionally get essential spots within the itinerary of main tour and journey corporations throughout the nation and overseas,” he stated, including additional that the e-Calendar has additionally been continued to mark our presence on each digital platform and be certain that the folks have entry to our calendar on the go.
Wishing the folks of J&Okay and Ladakh properly for the upcoming 12 months usually and the Financial institution’s prospects throughout the nation specifically, the MD & CEO asserted, “On this event, I additionally lengthen my finest New Yr needs to the folks and pray that the 12 months 2024 finds them pleased and wholesome with peace and prosperity.”
Earlier, the Financial institution’s Common Supervisor Syed Shafat Hussain Rufai briefed the MD concerning the course of that resulted within the making of Calendar -2024. He stated, “Wall calendar has an iconic place in J&Okay and Ladakh and other people crave it on the onset of a brand new 12 months. It has served as an amazing instrument of name promotion for the Financial institution in addition to J&Okay and Ladakh. Its presence in peoples’ houses additionally acts as an efficient medium of name recall.”
Notably, the fast-emerging vacationer spots on the scenic map of J&Okay and Ladakh lined within the Calendar are Tulip Backyard in Sanasar Jammu, Hanle Village in Ladakh, Bangus Valley in Kupwara Kashmir, Botapathri in Gulmarg Kashmir, Tso Moriri Lake in Ladakh and Jai Valley in Bhaderwah Jammu.
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