J&Okay Tourism shines at OTM Mumbai

Excelsior Correspondent

MUMBAI, Feb 11: The Jammu and Kashmir Tourism Pavilion stole the highlight on the prestigious Outbound Journey Mart (OTM) in Mumbai, leaving an enduring impression on journey representatives and professionals alike.
Showcasing a various array of tourism choices and progressive initiatives, the pavilion garnered an amazing response all through the three day occasion.
A part of a complete promotional marketing campaign spanning main cities throughout the nation, the J&Okay Tourism Division’s participation in OTM was marked by its in depth engagement with the guests. Acknowledged with the Award for Excellence, the pavilion boasted 88 co-exhibitors, attracting a large number of vacationers, holidaymakers and journey trade insiders.
Guests from everywhere in the nation together with worldwide delegates, flocked to the J&Okay Pavilion, partaking with officers and co-exhibitors from the Union Territory. The pavilion provided immersive experiences and interactive classes, showcasing each common and off-the-beat locations and discussions on sustainable journey practices.
Key representatives from the Tourism Division together with Vivekanand Rai, Director Tourism Jammu and Raja Yaqoob Farooq, Director Tourism Kashmir, interacted with the delegates and media, highlighting the numerous progress being witnessed in J&Okay tourism in recent times.
Emphasizing accountable and sustainable tourism, the Authorities is actively growing 75 new offbeat locations to alleviate the stress on common vacationer spots whereas making certain financial advantages attain distant areas. Personal funding is being inspired for infrastructure improvement, with a deal with ecologically balanced lodging choices like homestays. Wanting forward, the Tourism Division goals to additional diversify tourism choices, selling journey, pilgrimage, cultural, and area of interest actions corresponding to fowl watching and heritage excursions. With a strong deal with enhancing customer experiences, the sector is poised for continued progress.
OTM Mumbai, the nation’s premier worldwide journey and tourism occasion, hosted over 1,600 exhibitors from 60 international locations and 30 Indian states and UTs, underscoring its significance as a platform for world tourism promotion and collaboration. It’s estimated that 60,000 commerce guests visited OTM Mumbai 2024.