Srinagar- MD & CEO Baldev Prakash in the present day unveiled the J&Ok Financial institution’s Wall Calendar for the yr 2024 in presence of Government Director Sudhir Gupta amid rounds of applause from Common Managers and different senior officers right here on the company headquarters. With a theme of ‘Timeless Treasures’, the Financial institution has showcased the fast-emerging scenic spots on the tourist-maps of J&Ok and Ladakh UTs in its Wall Calendar -2024. He additionally launched the Financial institution’s e-Calendar – 2024 on the event.
Talking on the unveiling ceremony, MD & CEO Baldev Prakash stated, “J&Ok Financial institution Calendar continues to be essentially the most sought-after factor in J&Ok and Ladakh throughout this time of the yr, for, individuals contemplate it as a prized memento price around the yr presence of their properties and workplaces throughout the Union Territories of J&Ok and Ladakh. In addition to an important device of brand name promotion for the Financial institution over the past many a long time, our calendars have showcased Jammu, Kashmir and Ladakh together with their range to exhibit nature’s charming magnificence weaving totally different cultures and different geographies collectively right into a uniquely stunning tapestry.”
Whereas acknowledging the overwhelming public sentiment as validation of the love and belief for the Financial institution in Jammu & Kashmir and Ladakh, he stated, “With annual vacationer arrival numbers burgeoning to over 2 crore, the theme of ‘Timeless Treasure’ for Calendar 2024 can also be an try to additional showcase and popularize among the fast-emerging vacationer locations in Jammu, Kashmir and Ladakh.”
“Being vital stakeholders within the growth of tourism and its allied trade, the thought is also to leverage the model enchantment of the Financial institution to interact the bigger public consideration in direction of these quick rising locations in order that these locations additionally get essential spots within the itinerary of main tour and journey corporations throughout the nation and overseas”, he stated, including additional that e-Calendar has additionally been continued to mark our presence on each digital platform and make sure that the individuals have entry to our calendar on the go.
Wishing the individuals of J&Ok and Ladakh nicely for the upcoming yr usually and Financial institution’s prospects throughout the nation particularly, MD & CEO asserted, “On this event, I additionally lengthen my greatest New 12 months needs to the individuals and pray that the yr 2024 finds them pleased and wholesome with peace and prosperity.”
Earlier, the Financial institution’s Common Supervisor Syed Shafat Hussain Rufai briefed the MD concerning the course of that resulted within the making of Calendar -2024. He stated, “Wall calendar has an iconic place in J&Ok and Ladakh and other people crave for it on the onset of a brand new yr. It has served as an important device of brand name promotion for the Financial institution in addition to J&Ok and Ladakh. Its presence in peoples’ properties additionally acts as an efficient medium of brand name recall.”
Notably, the fast-emerging vacationer spots on the scenic-map of J&Ok and Ladakh coated within the Calendar are Tulip Backyard in Sanasar Jammu, Hanle Village in Ladakh, Bangus Valley in Kupwara Kashmir, Bota Pathri in Gulmarg Kashmir, Tso Moriri Lake in Ladakh and Jai Valley in Bhaderwah Jammu
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