ODOP Initiative Ought to Grow to be Driver Of Tourism Development: S Jaishankar

ODOP Initiative Ought to Grow to be Driver Of Tourism Development: S Jaishankar




  • The merchandise which have been recognized beneath the programme embody espresso from Araku; Shopian apples and honey from Bathinda.

New Delhi, Jan 3: Exterior Affairs Minister S Jaishankar on Wednesday stated the ODOP initiative has the potential to drive the expansion of the tourism sector which in flip will push employment era.
The ODOP (one district one product) initiative is aimed toward choosing, branding, and selling one product from every district of the nation.
Additionally it is aimed toward creating sustainable employment on the district stage whereas selling holistic socio-economic improvement. The initiative has a “sturdy impression on tourism…I count on the ODOP to truly translate right into a stronger tourism within the years to come back and tourism is a robust driver of employment…ODOP, can, is and will turn out to be a extra highly effective driver of tourism,” he stated.
The minister stated this whereas felicitating winners of the nationwide ‘One District One Product’ awards through the Aatmanirbhar Bharat Utsav celebration right here.
Jaishankar added that whereas making in India is “very” essential, branding and promotion of merchandise are essential because it helps in rising demand.
“ODOP has been a fantastic promotor of what has been made throughout the nation, he stated including Geographical Indicators (GI) at present are one of many massive areas of competitors.
GI is definitely a “very highly effective” a part of branding and that ODOP will certainly present, he stated.
The merchandise which have been recognized beneath the programme embody espresso from Araku; Shopian apples and honey from Bathinda.
On exports, the minister stated that each international affairs and commerce ministries are working collectively together with Indian missions to spice up the nation’s outbound shipments.
The federal government primarily items ODOP merchandise to international delegates.



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